Search Engine Optimisation (SEO) isn't a static set of rules, this article highlights the latest SEO changes. Google makes regular changes to the search algorithm and we need to understand how this impacts our websites.
A key change has been to Long Tail Keywords from the previous single keywords. A long tail keyword search focuses on the keyword searches that users actually use while browsing for a product or service. The process of researching how users would search for your product or service is called Keyword Research. Once you have determined which keywords perform best, they can be included in your content which leads to improved SEO ranking. Your website posts and pages will appear higher in the Search Engine Results Pages (SERPs) of your potential customers.
Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can learn which terms and phrases are important to your audience and target these phrases within your content using SEO.
This is significant to the majority of business websites that are a few years old. It is worthwhile reviewing your content against recent keyword search for your market and updating your content accordingly. Any changes you make to your URLs will need the relevant 301 redirect applied on your server to ensure that users and search engines are directed to the correct page.
If you need help or guidance in how to review and update your content in relation to the impact of using long tail keywords on your SEO then please get in touch.
Here is a great infographic from Sprout Social describing the recent SEO changes.