As small and medium size businesses owners you know it is essential to get your business online and attract a wider audience for your products and services. Your potential customers use search engines to investigate potential products and services they wish to purchase. A poor online business presence will mean you do not appear in […]
Building a following on Twitter and Facebook is all about finding and building your audience. In this article we discuss some tips that will enable you to identify potential followers enabling you to build an online following on Twitter. Using Online Tools Using tools such as SocialBro or Followerwonk allows you to identify Twitter users […]
Social media enables local government to enhance their existing community engagement and communication campaigns.
…..and why is it required? O’Reilly coined the phrase Web2.0: internet as a platform (O’Reilly , 2010) and has subsequently defined a new approach to the way government uses the internet as Gov. 2.0: Government as a platform. O’Reilly defines Gov. 2.0 as “then, is the use of technology—especially the collaborative technologies at the heart […]
Politicians have been theorising for decades about how to increase political awareness and involvement as turnout to elections have steadily decreased in the last 40 years. Traditional media have not engaged the younger voters, 18-30, however over the last 5 years this has changed. On-line and social media use by politicians has enabled them to get their message […]
Social media was borne out of the technical infrastructure and adaption of the new business revolution provided by Web 2.0. Kaplan and Haenlein (2010) define it as: “Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User […]
If you are part of a community group you may find this document useful to gain useful tips on getting your message out to a wider audience. It’s aimed at business marketing but I’m sure the same principles can be used for community groups too Click here to read the Essential Guide to Internet Marketing from […]
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