Building a following on Twitter and Facebook is all about finding and building your audience. In this article we discuss some tips that will enable you to identify potential followers enabling you to build an online following on Twitter.
Using Online Tools
Using tools such as SocialBro or Followerwonk allows you to identify Twitter users with common interests to your business. By using keywords or geographical areas you can create a list of potential followers by exploring and growing your social graph.
Followerwonk is free to use (additional features are available via the paid version) and enables you to:
- Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet?
- Find and connect with new influencers in your niche.
- Use super-actionable visualizations to compare your social graph to others.
- Easily share your reports with the world.
Here is an example of a search, click to enlarge the image:
The Personalised Approach
Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. - Twitter
A more personalised method of building your audience is to join online twitter events such as #northantshour. This is a weekly online twitter event that enable Northants locals to discuss what is important to them. By appending the hashtag, #northantshour, you can join the conversation. It is a great place to promote your business to a local audience.
You can find out more about #northantshour here via their website.
It happens every Thursday from 8pm - 9pm and is "the popular hashtag that has grown to be one of the top 10 most talked about topics on Twitter!"
The #northantshour also has meetings, where people can meet up in person and continue the conversation from twitter.
There are a variety of specialised twitter events that use #hashtags to enable people to meet online. Here are a few examples (Source: Northantshour):
#CharityTuesday All Day Support a cause or promote your cause every Tuesday on Twitter.
#JobHour 10am to 11am Community for employers & job seekers to fill or find vacancies.
#UKBizLunch 12pm to 1pm Tweeting while you’re eating! A great way to be productive through lunch
#BizHour 2pm to 3pm Daily general networking event for all types of businesses.
#B2BHour 3pm to 4pm Another general networking event. Chance to shout out your business.
Click here to view a list of regional twitter events.